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  • ''Good CRM should have at its core a customer-decisioning engine, which has predictive analytics as its brain that drives customer interactions''
  • "you need a CRM consultant when you don't understand your customers"
  • "In today's world, you need to have a customer engagement process right from the very beginning,"

What is CRM? 

Customer Relationship Management (CRM) is a system for managing your interactions and next steps with leads, customers, vendors and staff. A CRM system is software that you can use to organize, synchronize and automate sales, support, marketing and customer service so you know what each customer needs and when they need it. The key benefit is your team can get more done while also ensuring that nothing slips through the cracks.

How can you use CRM?

Since CRM is all about customer relationship management, the good thing is that it can be used in so many ways.

  • Sales teams can see what sales opportunities weren’t closed, and determine the reason for that to improve upon the next time.
  • Accounting can see what accounts were closed, and use the feedback from customers to try and win them back and ensure that whatever the problem was is not repeated.
  • Customer services can make better use of their time by identifying why a certain problem customer is continuously having difficulties, and come up with a solution to that problem.